It was just yesterday that an old friend of mine got in touch with me by Googling my first and last name. He found all sorts of articles Pete Maravich Jersey , which mentioned my name, including my own website as #1.
Googling Your Name is Money in Your Pocket
This reminded me of a client I had who was nowhere to be seen when you Googled their name. This was a huge problem since they were 100% referral and many people searched for their company name on the Internet to find their website. It took two months for them to start showing up, but when they did, it was a HUGE money maker for them. Potential customers who had been referred were finally able to find them.
With the pursuit of optimizing a site for certain keywords, so many companies forget to optimize for their own company name.
The Proof is in the Puddin'
A recent study by NielsenNetratings suggest that when web users know the name of a website Spud Webb Jersey , they prefer to type in a domain name in the 'search box? of Google or Yahoo, rather than typing a domain name into the browser bar.
What does this tell you? Well, it says that if someone has heard of your company, they're either going to type in your website name or your domain name into the search box and your website better be ready and waiting at the top of the search engines.
Do YOU show up when your name or company name is Googled?
Here's How You Do It
To search engine optimize (SEO) your company name on your website, here are some tips. (This isn't an exhaustive list of all that you can do Dominique Wilkins Jersey , but it's enough to get you started.)
** Choose one page on your website to optimize for your company name. It might be your Home page, Contact Us page or About Us page. I recommend your About Us page ? it seems that it's easier and better to talk about you on that page than any other page. Conversely, the Home page should be all about them (What's In It For Me?) ? not about you.
** Add your company name to the ALT tags where possible. ALT tags are the tags that are connected to the images of your website. Search engines don't index images, so any text on your site that is in the form of an image won't get indexed. The search engines read the text and the keywords in the ALT tags instead.
** Add your company name to your Meta Tags: namely, Meta titles John Collins Jersey , Meta description and Meta keywords. A recent study showed that only 34% of Web site owners knew enough to include a simple keyword Meta tag on their website. Therefore, if you add a keyword and properly optimize the rest of your page, you'll be doing more than 66% of website owners. Of the 34% of owners who DO add Meta data, so many forget to add their company name to the titles, description and keywords! They only remember to add keywords related to their productsservices. If YOU remember to do this Trae Young Jersey , think how much further ahead you'll be
** Add your company name as a keyword to your chosen page's body and work it into the content at least 3-4 times. Try to place it one time nearer to the top of the page body. Repeat your company name at the start and end of your paragraphs and near the end of the body. That way, search engines won't make any mistake about the content since your company name is used repetitively and throughout the content.
** Where possible, include your company name within your hyperlinks. For example on the Home page, you could include the words ?Contact XYZ Company? within the hyperlink copy instead of just ?Contact Us?.
** Finally be patient. With these steps and ONLY these steps, I helped one company go from not showing up on Google at all Jabari Parker Jersey , to #1 in Google for their company name.
How to Increase Your Spendable Income if You Own a CD Finance Articles | April 18, 2007 There are several ways to squeeze more income out of a given amount of capital invested in a CD. Let me share with you the split annuity concept. Here is an example typical of many people. Mary is 75...
There are several ways to squeeze more income out of a given amount of capital invested in a CD. Let me share with you the split annuity concept.
Here is an example typical of many people. Mary is 75. She is a conservative investor. She has to be because she has a limited amount of capital. On the one hand, she has to play it safe; on the other hand she needs to get as much income out of her assets as she can.
She has a $100,000 5 year CD down at the bank. It is paying 4.87% interest a year. Given her objectives of earning the most she can, not taking any risk of losing the principal and her concern for the fact that prices at the grocery store keep going up Customized Atlanta Hawks Jersey , she has at least two problems.
The first is the fact that the interest on her CD is taxable. In her 15% bracket, 4.87% nets out to 4.14%. Second, her $100,000 is not growing, so her income is not keeping up with the increases in the cost of living.
Can Mary do better?
Most likely she can. She can increase her after tax spendable income without risking her principal pretty easily. She might even be able to increase her $100 Cheap Atlanta Hawks Jersey ,000 over time to boot. One of the ways is by using a split annuity.
The concept behind a split annuity is simple. Mary transfers her CD to an insurance company's split annuity contract. The $100,000 is split into two accounts. The first is an immediate annuity. This pays Mary a monthly income. The balance of the $100,000 is put into a deferred annuity which grows at interest. Let's take a look at each of these accounts in more detail.